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Friday 2nd May 2008 Bio-fuelling the Crisis By Chris Adams "How important is life and how important are cars? I say, life first and cars second." Last week, Malcolm Wicks, UK Minister for Energy, announced that the Government is to reassess its position on bio-fuels. Over the last month, riots and unrest in the developing world and noticeably increased food prices at home have cast a dark shadow over the Government’s targets for liquid bio-fuel use. Introduced as a flagship measure in the fight against Climate Change, these targets are now being seen as a crime against the world’s poor. Bio-fuels, once touted as the green saviour of our unsustainable transport habits, are now being demonised as a driving force in the looming hunger crisis. All of this reminds me of the famous anecdote attributed to Einstein that, ‘we can't solve problems by using the same kind of thinking we used when we created them.’ At the heart of the matter here is our desire to sustain an unsustainable way of life. In seeking to merely swap the fuels that we rely on, without questioning the roots of our profligate fuel usage, we entirely miss the point. As renowned activist and author George Monbiot comments, “these convoluted [bio-fuel] solutions are designed to avoid a simpler one: reducing the consumption of transport fuel. But that requires the use of a different commodity. Global supplies of political courage appear, unfortunately, to have peaked some time ago.”[1] In some ways, I feel for the Government on this one. After all, wouldn’t it have been great if bio-fuels really were a green panacea? But of course, nothing is ever that easy. Ultimately, we need to make real decisions about moving towards re-localisation and community resilience. These decisions are best made locally and so we all have a crucial role to play here. There will be no one solution to the current food and energy crisis that is universally applicable. Perhaps, in some places, bio-fuels will play a role in the local energy picture but surely not if they are used merely as a means to keep SUV’s on the road at the expense of people eating. After all, as Malcolm Wicks commented in the Financial Times, “it would be ridiculous if we fill up our cars with 5%-10% bio-fuels if the consequences are that somewhere else in the world people are not being fed."[2] Let me know what you think... chris@betterfood.co.uk[1] www.monbiot.com/archives/2008/02/12/the-last-straw/ [2] www.ft.com/cms/s/0/e9708858-10d0-11dd-b8d6-0000779fd2ac.html?nclick_check=1
Friday 25th April 2008 The economy, organic food shopping and ethics By Phil Haughton The great thing about most organic food is there are no hidden costs. I was looking at a field of cows today and they looked terribly sick. This is the stress of an intensive dairy system and is part of any non-organic milk chain. I have been observing other farming practices recently: a field of yellow dead foliage due to Gramoxone weed killers that make it easy to plough before planting; then a field of dark green grass due to heavy chemical nitrogen fertilisers to get bigger silage crops; then crop spraying with chemical fungicides because the winter wheat that was sowed last Autumn is already sick. This is all going on in our very local non-organic food supply chain. Frequently I hear shops and restaurants say some food they have bought is nearly organic, or suppliers say we should stock a product because its as good as organic. Then I hear that most oil used in deep fat fryers has a GM element to it because they can't guarantee separation on soya and maize crops. That means most pubs, restaurants and chippies are feeding us GM oil. The hidden costs of the above are not just in Sterling, although there is a lot of that too. There iscost to animal welfare, cost in soil depletion, cost in food quality reduction, cost in human health, cost in wildlife habitats, cost in CO2 burden, cost in water cleaning. So we know its good to buy and eat good organic food and it does not cost the Earth. What’s all this got to do with the economy? Some of us are feeling the pinch with interest rates, mortgages, fuel and now food prices all on the increase. Apart from the obscenity of Biofuel crops pushing up basic grain prices, food prices actually needed to rise. The Euro needed to be adjusted against Sterling even if it does hurt many of us with increased prices through the food chain. A year ago the Euro was around 1.4 to Sterling, its now around 1.2. This means that UK produce becomes that much more competitive so it actually stimulates growth in UK organic sales and demand. You have to be a bit crazy to go into organic growing; in a good year you might break even, in other years you may loose. But thankfully there are more of us crazy people around and they need a healthy fair market to give them confidence to go on and you need them to go on and be healthy. What's the message, Phil? As the economy tightens try to continue to back organic production and healthy community because its the backbone of our future. Let me know what you think... admin@betterfood.co.uk
Friday 18th April 2008 Ripples in the Pond By Chris Adams Last month, I spent a wonderful few days helping with the cooking at Schumacher College near Totnes, Devon. For the last 16 years, Schumacher College has been a beacon of positive pedagogy in a world hungry for green education. I first visited Schumacher five years ago to take part in a course on Eco-village design. I had just given up on food and cooking after crashing and burning in the hell-fire world of the London restaurant scene. But my time helping prepare the meals (all course participants at Schumacher help with the cooking, cleaning, gardening etc.) for my fellow participants brought me to a new and more holistic appreciation of the power of food. Last month, I was invited back to the college to help with the cooking while the chef enjoyed a well-deserved week off. In going back, I was delighted to find that some of the suggestions that my fellow course participants and I had made for making the campus grounds more sustainable had, years after we went our separate ways, been put into action. Where once there was sterile lawn there is now a young orchard. Where once there was a token vegetable patch there are now many productive beds and a poly-tunnel. All food used to be bought in but now much of it grown on-site. Five years ago, my fellow course participants and I felt disheartened when it seemed like there was little scope to implement our ideas. However, one of the people on our course stayed on at the College. She eventually met Justin, an incoming MSc student, and a few years later, he decided to really get the ball rolling. Who knows if any of our original plans for change influenced Justin as he re-designed the college grounds? What is important is that the change eventually did happen. In these uncertain times, it often seems like our best-placed efforts come to nothing. However, even those actions that seem to have little effect can, in the end, help make change happen. Like the proverbial ripples in a pond, our actions spread out. They carry on laying the foundations for other people to build on, sometimes long after we have forgotten about them. Let me know what you think... chris@betterfood.co.uk
Friday 4th April 2008 Why Nuclear is Still Not the Answer A few days ago, I listened to a radio news piece that lauded nuclear power as the answer to our Climate Change woes. It is good that discussions about mitigating Climate Change are finally happening. However, it is not good that the nuclear lobby has latched onto concern about Climate Change as a means to promote their agenda. At first glance, the argument put forward by the nuclear lobby seems reasonable: Nuclear power is a proven, carbon-free technology and so if we want to combat Climate Change, we must build lots of new, safe nuclear reactors. Go nuclear, they say, or face climate catastrophe. However, the situation surrounding nuclear power generation is not as straightforward as proponents of the technology might argue. Three reasons why nuclear is still not the answer: Peak-Everything. High-quality, fissionable Uranium is a finite resource and so, like with oil, a peak in production will eventually be reached. After this point, there will be a scramble to extract fissionable materials from increasingly less productive sources. And of course, the more reactors we build, the faster this will happen. As a result, nuclear does not provide a long-term, secure energy option. Indeed, the technology will not even be able to provide the energy needed in the future to maintain its own wastes safely. Carbon Emissions. Nuclear can only be seen as a carbon-free technology if most of the steps in the nuclear life-cycle are ignored. High-grade, nuclear fuel does not materialise out of thin air nor does nuclear waste conveniently disappear when no longer needed. If the whole life-cycle of nuclear power generation is taken into account, from the initial mining of uranium ores to the eventual containment of radioactive waste-products, the industry actually comes across as rather carbon-intense. According to the Ecologist magazine, only conventional coal and oil production from tar sands have a higher total carbon intensity (CO2 per kilowatt/hour). Cost/EROEI (Energy return on energy invested). The cost of producing nuclear power is still extremely high in both financial and energetic terms. As well, Nuclear power plants still take a long time to safely construct. This means that, even given the challenge of Climate Change, our time, energy and money are better spent elsewhere. Let me know what you think... chris@betterfood.co.uk
Friday 4th April 2008 April update from Phil All is well with the world when the spring sun shines. All is not well when the spring sun does not shine and it’s cold and windy and wet. There is a real see-saw with the weather and its hard to get a sense of good momentum at the gardens. It is most certainly a very late start: this week last year our potatoes were almost showing through the soil. This year they are not yet in, due to cold wet soil conditions. We had also picked our first crop of asparagus this week last year, yet as I write its not even showing yet. This, one could say, is just a more normal spring. What I feel is that there is a very fundamental cause and affect going on. The fact that the ice caps are melting at a phenomenal rate would, I guess, affect water temperatures which would in turn affects the atmosphere etc etc. I know nothing about this subject, but it’s somehow simply the logic of the planet, the Gaia theory etc. To me the weather is very unsettled, with frequent bursts of anger, often like short tantrums rather than general mood swings. But there is no room to be anxious about this, we are made of tougher things as some say. Today as I write the sun shines greatly and the dandelions look very happy, as do the rabbits, the blossoms, the bees, the broad beans, the salad leaves, the garlic and the Rhubarb. So we are today sowing and planting with that great energy and urgency that feeds us in spring. It’s a wonderful thing to do. Any help with getting crops in over the next month would be great. Its a lovely way to spend a day and we give you a delicious walled garden lunch. For details call the cafe 01934 863713 and ask for Nathan, our new grower. Take care Phil
Also Friday 4th April 2008 East Bristol – new Foodie Central Congratulations, St Werburghs City Farm Café, who won The Observer Food Magazine’s Outstanding Ethical Achievements award on Sunday 30th March. It’s fantastic that all their hard work and vision have received the recognition they deserve. Other neighbours who received Highly Commended mentions are us (Best Independent Shop)Bell’s Diner, Montpelier (Best Restaurant) Café Maitreya, Easton (Best Vegetarian Restaurant) One Stop Thali, Montpelier and Easton (Best Cheap Eats)
Friday 28th March 2008 Pilgrim’s Progress By Chris Adams Mark Boyle (Saoirse), a former BFC employee, returned to Bristol last week after spending more than six weeks travelling around the UK without money. Mark’s journey focussed a great deal of attention on the Freeconomy Community that he helped found last year. Mark’s belief in the need to create a society where people look after each other rather than fight for personal advantage lies at the heart of the Freeconomy concept. His journey embodied this belief. Indeed, his journey became, for many, an incredible symbol of faith in human kindness and the power of community. Although he has returned to Bristol, Mark feels that, ultimately, his journey of service has only just begun. At least in spirit, Mark took many people along on his journey with him. Friends, family, colleagues, and Freeconomy Community members all read his regular blog updates, eagerly following his progress. The journey also garnered a great deal of attention from the press. While some of this press coverage was sympathetic, much of what was written or reported about the journey, and indeed about Mark himself, spoke more about the in-built assumptions and bias of the media than about Mark and his message. That reporters were quick to jump on Mark’s failings and very slow to talk about the achievements of his journey, did not really surprise me. However, the media coverage still hurt, still angered me. It took great courage for Mark to give away his possessions and start off on his journey but perhaps it took even greater courage for him to come back. Mark feels that he will be of more use here – working on taking the Freeconomy Community to the next level – than on the road. So, he has cut his journey short, he has returned to Bristol. The media tells me that Mark is a naïve scrounger, a failure. But my heart sees it differently. My heart celebrates what Mark has achieved, the awareness that he has raised. My heart tells me that we need more of what Mark stands for and less of the negativity that the media seems to think we want. Let me know what you think… chris@betterfood.co.uk
Friday 21st March 2008 Can Britain Feed Itself (Well)? Part II Following on from Chris and Phils' pieces (in the ‘previous bulletin’ section)… In his bulletin piece two weeks ago (see www.betterfood.co.uk>bulletins>previous bulletins), Phil wondered “if anyone has designed a diet based on sustainable UK organic agriculture?” A bit of research later and I found that surprisingly little work has been done on addressing this most pressing of questions. Nutritionists and celebrity chefs have looked at improving the nation’s diet. Farmers and government bodies have looked at agricultural productivity. Planners and academics have looked at land use. But very few people outside of Permaculture circles seem to be putting the pieces together. Perhaps this is because somewhere deep inside, we know that what we have to change is not one piece of the puzzle but everything – our diet, our farming and our land-use. I did come across an article by land-rights activist, Simon Fairlie, titled “Can Britain Feed Itself?”. In the article, Fairlie reworks equations drawn-up in 1975 by George Mellanby. Mellanby concluded that yes, Britain could feed itself (through ‘conventional’ agriculture), if a sensible diet were followed and better use made of the land. Much however, has changed since 1975. In his article, Fairlie updates the figures and includes stockless, organic and Permaculture scenarios. Fairlie’s rudimentary calculations indicate that orthodox organic agriculture alone is not enough and that we must go further, be more creative, if we are to feed ourselves sustainably from the land around us. In other words we must burst the bubble that we have trapped our food in and look at the bigger picture (I will discuss some of Fairlie’s specific findings in another piece soon). Ultimately, this is what I think Phil was getting at in his piece two weeks ago. After all, what good is an imagined healthy diet if none of the prescribed food-stuffs are available due to shortages of transport fuel? What good is an enlightened re-visioning of agriculture if all the best growing land has been built on? And what good is any of this if we do not bring the soul back into our food-culture? Let me know what you think… chris@betterfood.co.uk
Permaculture Writer, Emma Chapman, defines it as: "Permaculture, originally 'Permanent Agriculture', is often viewed as a set of gardening techniques, but it has in fact developed into a whole design philosophy, and for some people a philosophy for life. Its central theme is the creation of human systems which provide for human needs, but using many natural elements and drawing inspiration from natural ecosystems. Its goals and priorities coincide with what many people see as the core requirements for sustainability."
Thursday 13th March 2008 Can Britain Feed Itself (Well)? Part 1 Following on from Phil’s piece last week (in the ‘previous bulletin’ section)… Judging by the feedback that came pouring in, Phil’s latest bulletin piece touched on a number of issues that we should continue to discuss. Phil’s main point was, that while the recent emphasis by Jamie Oliver and Hugh FW on free-range poultry has, broadly-speaking, been a good thing, we need to open the debate up and ask whether or not we should be eating much white meat period. Even free-range poultry and pigs consume vast quantities of grain and other foodstuffs that we can eat directly. Should we not eat proportionately more red meat, Phil asks, as cows and sheep can largely feed on the grass and clover leys which build fertility under organic systems of production? A number of respondents pointed out that we need not assume meat consumption a de facto requirement and that vegan organic agriculture is becoming an increasingly viable option. While many of my closest friends are vegan, I have to say here that when it comes to debates about land-use and food security in Britain, my general feeling is that a creative return to mixed farming represents the best way forward. Mixed farming necessarily involves animals and therefore drives the diet of people who farm mixedly to include some animal products. So for me, as it was for several people who emailed in response to Phil’s piece, the question is not about individual components of agriculture, such as poultry or beef production, but about seeing agriculture in a more holistic light. As well, we need to move the debate on from being one about fulfilling basic dietary requirements to one about creating a vibrant and creative food culture. Shortly after Phil’s piece went out last week, I came across a very relevant article by Simon Fairlie, which appeared recently in The Land. In the article, Fairlie revisits the equations put forward in 1975 by Scottish ecologist Kenneth Mellanby in his book Can Britain Feed Itself? The article can be found online at www.tinyurl.com/2eg3qu. Next time, I will discuss the article, so please read it and let me know what you think. Cheers, Chris.
Friday 7th March 2008 10 million battery chickens are not sold, while free range chickens sell out I heard Hugh Fearnley-Whittingstall talking on Radio 4 recently about the need for farmers to invest in free range systems because this more animal-friendly market is here to stay, and battery farming has been exposed as morally wrong. Of course this is great news - it is change for the better. Yet actually it is not nearly enough change. Patrick Holden (Director of the Soil Association and farmer in West Wales) came to talk at one of our cafe evening events last week and I was delighted to hear him suggest that we should eat a lot less white meat. This is because pigs and poultry are heavily dependent on grain to get to market weights in a viable timescale. Cattle and sheep, however, can largely feed on grass. Grass and clover form an important part of fertility-building on any mixed farm, so they help the whole farming enterprise be sustainable. I think we should take this one step further and grade livestock like this: Cattle and sheep can graze much of the time on upland fields that are unsuitable for growing food crops. Pigs and poultry, on the other hand, should be seen as more of a luxury, because they are raised largely on grain. That would leave the dairy cows and the egg-laying hens to take up prime place on the farms. However, hens do need high protein grains to lay lots of eggs; and dairy cows need a fair amount of protein rich grains to produce lots of milk. But this can be built into an organic whole farm system maximizing use of land and providing a good balanced diet for people. I wonder if anyone has designed a diet based on sustainable UK organic agriculture. If not it's time they did. With preserving and drying we could all eat a healthy diet. Now we need the mathematicians to help work out population and land mass and even land quality. I know what I used to farm on in Scotland would never produce what we farm on at Wrington. So let’s get the message that simply switching to free range and/or organic chickens is not a real solution, but there maybe one if we really want it. As ever, I’d really welcome your comments and feedback here. Email me at marketing@betterfood.co.uk with your thoughts. Phil
Friday 29th February 2008 New Season of 'Soil to Plate' Education kicks off at the BFC A Report From Chris Adams At the Better Food Company, we have always seen ourselves as food activists. While many people will know us primarily as shopkeepers and as growers of fresh organic produce, many will also recognise that education and awareness-raising have always been high on our agenda. Our fruit and vegetable growing operations, based at Barley Wood Walled Garden, are an important part of our food activism, of what we do, but the Walled Garden is also an amazing educational resource. The Gardens provide a beautiful back-drop for conversations about not just how we grow organically but about the bigger picture – about why we grow organically. If we are to build resilient, oil independent communities in the coming years of transition, better food and farming will be absolutely central. On Tuesday evening, Patrick Holden, carrot farmer and Director of the Soil Association, addressed this issue during a talk in our Bristol Café. During his talk, Patrick’s inspirational vision of a challenging but positive future brought home to many of us just how important education, and I use that term loosely, will be in the coming years. It is unfortunately true that many people still do not know where their food comes from or about how drastically insecure centralised food supply chains will become in the face of peak oil and climate change. This year, with the help of the Soil Association, we are looking forward to hosting more school visits at the Gardens than ever before. We have always wanted to use the Gardens as a venue for programmes that truly represent ‘Soil to Plate’ learning and so we have entered with great excitement into a year of partnership with several local schools through the Soil Association’s Food For Life program. Through this partnership, we hope to share with a wide-range of students our love of growing, our passion for change and our commitment to better food. On Tuesday a group of year eight students from St. Katherine’s School in Pill took the short trip down to Wrington to spend the day with us. This outing was the first of four seasonally-themed visits that students from St. Katherine’s will make to the Walled Garden during the course of the next year. The students enjoyed a full tour of the Gardens and took part in a hands-on seed sowing session with Lizzie Buckle, one of our gardeners. The students came away from this visit with more questions than answers, which is just as it should be. We need to teach our kids to question, to look critically at the way things are and we need to give our kids the tools and empowerment they need in order to make good choices for us all in the future. If you are interested in booking a group tour of the Gardens, a presentation or indeed a tour of the Bristol Shop itself, please get in touch with me, Chris Adams via email at chris@betterfood.co.uk or by phone on 0117 935 1725. Thank You.
Friday 22nd February 2008 When the barrel runs dry. An unusually positive vision of the future… CAFE EVENT, TUESDAY 26th FEBRUARY We're used to environmentalists telling us about the end of the world as we know it, about how resources are running dry while temperatures and sea levels rise. Now, Patrick Holden, Director of the Soil Association, tells us it's easy… Just dig for victory. Sound like a call to arms? More of a call to the garden shed. The premise is simple, and if you're over 60, probably reminds you of your childhood. We know we should reuse, reduce and recycle and that taking the bus is better for the environment than hopping in the car. Whether we take these things on board is largely a matter of personal choice. While environmental organisations such as The Soil Association, Green Peace and Friends of the Earth work tirelessly to get a public agenda for these issues, it's often easy to think that they're an 'other', and therefore something easy not to engage with, something that indicates a dark future we don't really want to think about. So how about this for a vision of the future: oil is running out. Even the most modest forecasts conclude that we will pass the level where production is less than demand within a generation. But don't see this as a tragedy, a doom-laden prediction. See it as an opportunity, a real, tangible, step-by-step chance to rethink and improve our little piece of where ever we live. Most importantly it's a chance to reorganise ourselves into mini-economies, all helping to sustain each other. Intrigued? Come and hear Patrick speak about his vision of the future, at the Better Food Company Café, St Werburghs. 7pm Tuesday 26th February. See www.soilassociation.org to find out more about the work of the Soil Association. Thanks, Lucy
Friday 8th February 2008 SEE Companies Go Live Today SEE Companies launched their website (www.seecompanies.com). Please take a look. They have worked really hard to bring this concept about. The SEE Companies accreditation scheme has been created to identify businesses that are honest and open on a range of social, environmental, and ethical (SEE) issues. This website offers full public access to the policies of companies which have been through the rigorous SEE Companies accreditation process and guaranteed their information. SEE Companies are:Transparent: Each accredited business details its SEE policies and practices as well as providing basic information about its organisation. Accountable: All information on this website is subject to public monitoring, comment and reaction. Trustworthy: Participating companies are demonstrating extraordinary levels of honesty and openness. The BFC have signed up. It was hard work but it was rewarding, in part because I knew that our ethics etc would be out there for all to see, but also to see our shortcomings and think about what we ought to be doing about them. As you can see, several of the companies we deal with are also part of this initiative (Pukka Herbs, THTC, Vintage Roots for example), which, in my opinion, points to a positive future for us all. Phil
Friday 1st February 2008
Our MarkYou may have heard in the news or through the grapevine about Mark Boyle's increadible pilgimmage to India, without money, without possessions. Mark was our General Manager here at BFC until last Summer, so I know him well. He is a man of passion and belief. He came into BFC and made lots of great changes and sort of swept us off our feet. His website and blog give you a good idea of what he is like. Having worked with Mark over a two year period I know that he has thrown himslef into this new venture with all his heart and all his soul. One thing I feel for sure is that before the end of this journey Mark will discover something new and big and important to add to, or change his route map, maybe both literally and spiritually. Many staff and customers have got to know him and will miss his infectious charm and his warmth. I have this feeling of wanting to watch over him to make sure that he doesn't accept the bad times as being part of the deal for the sake of humanity, maybe that's my lack of faith or my old Catholicism coming out. Who knows? What I do know is that today after hearing he had departed, I and hundreds of others felt a loss to our community which will be a rolling gain for all those he meets on his amazing journey. Just for the love of it. What a great phrase. Keep up with Mark's journey, and find out about Freeconomy, at www.justfortheloveofit.org.
Friday 25th January 2008 A great offer for a fantastic cause Transition Bristol have asked us to spread the word… Transition Bristol is trying to persuade the good people of Bristol to buy fruit trees and plant them in their gardens as part of the biggest Fruit Tree Offer ever! Following on from the project that has run in Easton and Barton Hill for years we're hoping to extend the project city wide and get hundreds of trees planted. Lower food miles, increase biodiversity and improve the environment all in one go. And you’ll have fresh, tasty, organic fruit on your doorstep. Trees are available to buy online and will be delivered to one of 10 collection points around the city on February 16th. When you pick up your tree Transition Village groups will show you how to plant and care for it. All the trees have been selected to be easy to grow, the right size for small gardens, self fertile and tasty. Due to the scale of the project we are not able to specify varieties. However we are sourcing them from a local, decent supplier. See www.transitionbristol.org and order before end of January. For details or enquiries please contact Matt and Rob on trees@transitionbristol.org
Friday 18th January 2008 Response to Phil’s Chickens comment (recieved via email) Yes Phil you are getting cynical in your old age. Hugh FW might himself be annoying but the programme has brought this issue into people’s living rooms so good on him. It is us consumers that will ultimately be the catalyst for change, not only through the cash tills but also through increasing the political imperative. Chicken is a great high protein, affordable, locally produced food. People flocking (..sic) to buy free range is music to my ears. What has been missing is that link between the producer and the consumer. We are "getting it". Food is not just another commodity. Where is comes from and how it was produced can be part of our experience and enjoyment as all those who harvest food from their garden know. As do the supermarkets who are rushing to put the friendly face of the 'local' farmer on every cellophane-wrapped offering. See you soonDavid Parkes
Friday 11th January 2008 Chickens Maybe I am getting cynical in my old age, but I find Hugh Fernley Whittingstall’s chicken programme slightly annoying. I keep hearing how supplies have already run out as the public rush to buy free range chickens. Firstly I hate the fact that we seem to need celebrities to highlight issues which frankly we should have been sorting out a decade ago. Secondly I have seen it all before. I remember Edwina Curry on salmonella in the 1980s and how, as a result, we had this mad rush on organic eggs. The first BSE scare in 1987 had us all rush out to buy organic beef - my organic butcher’s shop on Gloucester Road enjoyed a real burst of activity! It’s all good really, because it does raise awareness. But it seems to me that until we take the whole picture into account and fundamentally challenge our lifestyles, we will never have sustainability. Hugh’s programme is, as I write, pushing battery chicken farms into financial ruin. This means yet more farmers will go bust because the fickle market pushes them about. These inhumane farms would never have come about if supermarkets had not driven food prices down and down in the first place. I want a world with no battery chicken farms, and the way to get this is to have a food policy which centres around sustainability. Then, where fundamental change is needed, we support farmers to make the change. If our agricultural policy were to say just two things to farmers and processors, and then were to back them up with support and penalties, it should be:
A mixed family farm, with cows, sheep, pigs, chickens, arable and vegetable crops, has become a thing of the past as it has become a non viable unit. But farms like this can feed local AND, in part, city areas. The price of sustainability means you and I pay the real price of good farming, with little waste and healthy food. I reckon this is about 70% more than we pay now. Not possible I know. So we have to challenge the whole structure of our society and culture and look at CSAs (see Soil Association web site for more about Community Supported Agriculture – www.soilassociation.org). In the mean time we could do worse than reduce meat consumption, especially chickens which need a very high energy input to produce. Beef and lamb are much better because they can be reared on mostly grass and even on land that cannot be used for growing crops. Eat more veg and pulses and less tinned and processed foods. My son asked why we haven’t got jars of curry sauce in our store cupboard. I replied that while they are great as a last resort, it’s much more fun to cook with fresh ingredients and not only do you have a much nicer dish, but what you end up with also has soul. People think I am mad when I talk about food with soul, but for me it’s probably the most important aspect of what I eat. I could go on for ever and if you have read this far, thank you. It matters to all of us to be heard sometimes! Phil(BFC’s Director and Head Gardener at Barley Wood Walled Garden)
Garden news Friday 4th January 2008 Winter is well and truly bedded in. The hungry pigeons and rabbits are feeding on the purple sprouting broccoli and swede. The mulch and compost spreading is underway, ready for the first crops to go in in early spring. Our seed potatoes arrive shortly to be spread out for chitting. This helps them get away early after planting. Our seed order and our plant module orders are in and larger than any previous year, so if the weather is more on our side we will nearly double our output this year. One exciting bit of news: our 108 year old grape vine has been cut right back ready to graft on to a new strain of grape. This is being done because the old vine was very susceptible to mildew and we lost all our grapes every year. Phil
Friday 14th December 2007 Who’s dreaming of a green Christmas?
But things are changing. As shopping becomes a more conscious pursuit, we’re prepared to seek out more local alternatives, and everyone benefits. This Christmas at The Better Food Company, we’ve got sprouts from our walled garden in Wrington, North Somerset, potatoes half an hour away from Gloucestershire and amazing organically reared bronze turkeys from just 45 minutes away in Weston Super Mare. In fact, you could put the whole main course on the table for less than 100 food miles, if there is such a unit of measure. Peter Hemmings has been a farmer for many years, and an organic one for seven. ‘It feels like the only honest way to farm’ he says. His turkeys are raised with complete freedom and fed only wholesome organic grain. He continues, ‘Selling through a small company like Better Food gives us that vital link with our customers’. So your Christmas feast can be fresh, regionally sourced, delicious AND support the local economy. Surely that’s a reason to celebrate… Lucy NgBFC Marketing Person
Friday 7th December 2007 Sustrans bid for The People's £50 million? This is a great opportunity to support a fantastic local charity with big ideas. By voting online (www.thepeoples50million.org.uk/vote and click on Sustrans' Connect2) you can add your voice to this huge campaign and ensure we live in a country where walking and cycling become integral ways of getting about. The project, which is actually a series of local initiatives, plans to build bridges and crossings over busy roads, railway lines and other barriers, so that one route connects with another until we have a series of continuous car-free routes around the country. The crossing 'will take you to your schools, shops, work and green spaces. Connect2 will bring people closer together, making journeys quicker and more convenient and leaving more time to spend with family and friends'. The other projects are worthy too, so do have a look and cast your vote. There's The Eden Project's new communities building, a project to preserve and protect Sherwood Forest, and the Black Country's Urban Park. Connect2 though, is the only one that will affect people across the whole country. Some 6 million people stand to benefit from the series of routes planned in 79 areas, from city centres, to suburban communities, towns, villages, parks and open country. The project is attracting its share of media attention, and with news that by 2020 over half the population will be clinically obese and that a third of children are said to be overweight now, it seems like the perfect contribution to a healthier Britain. Don't delay, vote today! Online voting will close at 12 noon on 10 December. Lucy Ng BFC Marketing Person
Friday 23rd November 2007 Garden news The pigeons are ever more hungry, but most of the brassicas are big enough to take it. The sprouts are looking great for Christmas, I am sure some of you have had some in the shop and a few in boxes. Its tempting to pick more now as they are so good, but I am being a bit stingy with them now to make sure we have enough for Christmas week. The kale, red cabbage and swede are all good, and the January king cabbages will be ready right on target for January. The cavelonero will be ready soon, although they have been knocked back by the pidgeons. The winter salads coming on well and we will pick more for the boxes in two weeks. A bunch of winter herbs will also be coming your way next week for you to use in stews and other winter warmers. You can also dry them and use as you need them. Supplier newsI spend a some of my time travelling to farms – recently I’ve visited Jo Brake, who supplies us with Guinea fowl for restaurants, and Peter Hemmings, who as you know, does our turkeys, as well as beef and pork. You will have lots of sausages made with his pork this week. Look out for the new chorizo. I used to make these many years ago, but its the first time I’ve made them for the shop. They’re great in casseroles and hot pots. They have paprika, chilli, garlic, and red wine in them, as well as some of my secret spices. I also went to the butcher I use to help put some legs and loins of pork down for curing. This is a salt brine which is not organic, but makes great bacon and ham. We have just cooked one off from the last batch and after a honey glaze in the oven we sliced it and it’s on our garden menu as well as going into sandwiches in the shop. In three weeks you will be able to buy the gamons and bacon in the shop. Look for the GoLocal label. Sour grapes or a campaign for true local?I note that the biggest box scheme in the country cover the country from Land’s End to Manchester from one group of Devon Farms and still portrays an image of being local. How does this work?! I also note that Kelly Bronze Turkeys have a lovely sepia marketing image which makes them feel small, local-ish and with great animal welfare. They are good birds and so they should be at £14-odd a kilo. They don’t use organic feed, and small organic farmers, who pay about 40% more for their feed, are selling theirs for between £10 and £12 a kilo. I can only conclude that their prices are so high because big marketing budgets lead to big sales and big profits. Small producers depend on local people who want to feel connected and support their local community and economy. I don't want to be schmaltzy, but BFC do it for love and hope we can make an honest living. Phil HaughtonMD and Grower, Better Food Company
Friday 16th November 2007 Anti-plastic campaign is going from strength to strength: Article from the WESTERN DAILY PRESS, THURSDAY, NOVEMBER 15, 2007 by Brian Price A CAMPAIGN to banish plastic bags to help clean up the environment is gaining pace with 12 West towns and cities considering a ban. Figures show that British shops hand out up to 17 billion every year – more than 300 for every man, woman and child in Britain. That adds up to 60,000 tonnes of plastic going to landfill sites – where the material will take anything up to 1,000 years to beak down. Eighty British towns, cities and villages are considering introducing a plastic bag ban including Bath, Stroud and Fairford in Gloucestershire; Glastonbury, Wellington and Winscombe in Somerset; Lyme Regis, Wimborne Minster, Portland, Weymouth and Dorchester in Dorset; and Hereford. They are following the lead of Modbury in South Devon, which became the first community in the country to go “plastic bag-free” after a campaign by BBC camerawoman Rebecca Hosking. Ms Hosking, who lives in Modbury, persuaded traders there to ditch plastic bags after seeing the devastating effects of plastic waste on sea life around Hawaii. Earlier this week, the prospect of a nationwide ban came a step closer to reality after 33 London councils voted for legislation to prevent shops in the capital handing out free plastic bags. In the next fortnight, Westminster Council will present a private Bill to the House of Commons that would apply to every London shop from the humblest newsagent to Harrods. Shoppers will be asked to use sturdy reusable plastic “bags for life” or cotton or string hold-alls as an alternative. In Bristol, organic supermarket The Better Food Company is planning to introduce a 5p levy on plastic bags from December 1, with the money being donated to an environmental charity. Store manager Melanie Taylor said: “Our policy is to offer customers boxes to take home their shopping so they have to ask us if they specifically want a bag. We’re finding that more people are becoming aware of the problems caused by plastic bags, and they prefer to use boxes or bring their own bags.” The Government says it is monitoring the situation, but is against a plastic bag tax of the kind introduced five years ago in Ireland, where the number of carrier bags distributed has fallen by 90 per cent. Officials claim Irish shoppers are using other types of plastic instead. (For more stories on the environment, log on to: www.westerndailypress.co.uk
Friday 9th November 2007 Garden news The rabbits are hungry and so are tucking into the swedes and leeks, the slugs are rampent starting on the sprouts ans the pakchoi. The waether is wonderful and the soil is still very warm. We are speding time clearing the crop debry including been poles, preparing ground for broad beans which will go in soon and general site maintenance.I am delighted that due to having the field we are able to expoand the fruit growing in the walled garden area. Next week we have lots more soft fruits and straberry plants coming which should keep us busy. I really hope we will have enough starwbs next year to put in our fruit boxes. At present we are down to picking little more than brassicas, which are doing really well this year. With the box numbers going up and up as well as the shop geting busier we strugle with the volumes needed, so its important we plan now for alot more of everything next year. Thankfully the field was only partly used last season so we have lots of room to expand the cropping. I now need to spend a few evenings in front of a fire doing next years seed orders, a task I am very much looking forawrd to. All we need next is a better summer in 2008. Heres hoping! Phil HaughtonMD and Grower, Better Food Company
Friday 26th October 2007 Protect our values Having read the small piece in the bulletin about national box schemes a couple of weeks ago (see ‘previous bulletins’ section), I decided I wanted to add a voice to the sentiment. In 1986 I was running a shop on Gloucester Road called Real Food Supplies. Part of its mission statement displayed on the wall was to bring producers and consumers closer together. This was a reaction to big supermarketing. Twenty-odd years on, supermarkets are even more powerful and have taken out a further 25% of independent food retailers. Farmers are at least 25% worse off, and food miles have gone up by well over 25%. So it was great news when box schemes gained popularity within the mainstream. This was brought about by hundreds of small farmers turning their back on supermarkets as customers and sold their produce direct. The reality is that, however good these all were and still are, they did not amount to a large percentage of organic veg sales in the UK. That was until some clever growers worked hard to put national box schemes on the map. They have in many ways done a great job. However we now face many of the same issues that arose when dealing with the supermarkets. We will soon see 25% fewer small box schemes. The ones still doing it could be 25% worse off in part because they have to cover a greater area to keep the customer number working for the land mass they have, and in part because they cannot grow on a small scale for the same price that big (industrial size organic) farms can. This along with national box scheme juggernauts zooming up the motorways would mean food miles increasing within the box scheme sector by maybe 25%! This is not sour grapes and life is full of compromises for businesses and individuals, but before we allow this trend to continue, just understand that the cost is always the same, ie a reduction in community values, a reduction in food values, and a reduction in spiritual values. Phil HaughtonMD and Grower, Better Food Company
Friday 19th October 2007 And the Nobel Prize Goes to... A Report from Canadian Chris Adams Little more than a week ago, Al Gore and the Intergovernmental Panel on Climate Change (IPCC) were recognised with joint Nobel Peace Prizes ‘for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change.’ The awarding of the Nobel Peace Prize to Al Gore and the IPCC was decried as scandalous by the usual suspects – those who profit from the continued destruction of our planet. However, it seems that, even despite the recent legal challenge against Gore’s film An Inconvenient Truth, climate change is well and truly on the international agenda. Now, I do understand the arguments leveled against An Inconvenient Truth by people on both sides of the spectrum but surely a few errors on Gore’s part do not put into doubt the scientific consensus around climate change. The climate change deniers have gone several steps too far here by claiming that since no one has actually witnessed a polar bear drown as a result of warming temperature trends at the polar ice-caps, that climate change and the science surrounding it is still just enviro-freak fantasy. Let’s be honest here, the climate change deniers think that we, the general public, are stupid and that we can not discern for ourselves just how important this all is. Human-induced climate change is just one symptom of a greater disharmony that we have created for ourselves. It is this underlying disharmony that we must now address if we are to safeguard the future of our children and grand-children. By acting now in creative, local and interesting ways, such as through grass-roots initiatives like the Transition Towns movement, we risk nothing but the short-term profits of a few already very wealthy people. By waiting for ‘the data to be perfect,’ which of course it never can be, we gamble with our future ability to exist on this planet in any sort of recognisable way. Many people have been arguing this point for a very long time now and increasingly, the world seems to be taking notice. This is why the Nobel Committee’s decision to award the 2007 prize not just to campaigner Gore but also to the IPCC represents a crucial step towards international acknowledgement of the current scientific consensus about just how much impact we really do have on the ecosystems, chemical cycles and weather patterns that sustain us. And we must remember that the IPCC figures are themselves rather conservative due to the editing influence of, amongst others, the Bush Administration. The tide has turned. Despite the incredible and disproportionate amount of media coverage that climate change deniers still enjoy, the real freaks in this story have been unmasked. Some commentators have questioned the Nobel Committee’s decision to award this year’s Peace Prize to Gore and the IPCC but I, for one, applaud the Committee for taking this holistic stand. For without a livable planet, there can be no hope of achieving peace between nations.
Friday 12th October 2007 An extract from an interesting article published in the Autumn 2007 edition of Organic Farming (published by the Soil Association). from Autumn Respite - Farewell by Miles Denyer, Hankham Organics, East Sussex In the time I have been writing for [Organic Farming's] Four Farms column, you could say not much has really changed. We grow the same crops, but not quite as many. We run a slightly smaller box scheme, with slightly fewer customers. And we have retained most of our staff but we have slightly fewer of them too. What we have much the same of as ever is pests, disease and difficult weather - as physically demanding work as it always has been. So, when there is a shortage of local organic produce, our food miles are minimal, the quality and value of our produce is excellent and we have expanded our growing area, why are we doing slightly less of everything? Well, while we have concentrated on growing more produce, the national box schemes concentrate massive resources on seemingly endless expansion and marketing ... everywhere. They are selling tens of thousands of organic vegetable boxes each week. This is having an impact on many small growers I have spoken to, and I feel must be a deterrent to new growers starting up who want to sell their own produce locally. I live in a hamlet in the middle of nowhere and regularly get national box scheme leaflets through my door. The leaflets do not have addresses for the companies, and one states they are part of a local organic co-operative while failing to mention which part of the country 'local' actually refers to. In reality it is over 200 miles away. A few years ago, small organic producers thought the main threat to their livelihood came from the supermarkets. I suggest they think again. The organic buying public are clued-up enough to know exactly what a supermarket represents, but a national box scheme is a far more confusing and misleading offering. For me, organic means small, sustainable and truly local. The Soil Association needs to appreciate, support and protect the unique infrastructure of truly local producers and markets, and address with haste the indiscriminate empire-building of the national box schemes.
Friday 5th October 2007 For many village halls in the countryside it has become a festivity mainly for adults eating what I call plastic ham, tasteless imported tomatoes and so much else. The real highlight of the food for me has always been the apple pies made by local folk and served with cream. Don't get me wrong it’s a great community ritual, with church before hand (for some) and any reason to come together is good, but it really is time that they had more connection with the real reason for the feast. Before we had all the mod cons and convenience of fridges, freezers and preservatives, Harvest was about a feast of abundance and a way to prepare you for the winter to come. There would have been genuine frantic work to get the vegetables in store, fruits preserved, pigs salted down or smoked and so much other activity on and around the land to make sure winter was manageable. It was a chance to thank your neighbours for the help in getting the crops in before the weather changed and a chance to taste the best of the foods before the winter scarcity. Baked Hams, roast beef, cider, apple pies, bread from the new wheat, and so much more. It’s all a bit romanticised and most of us would not want to return to the hardships that went along with it all. However there are some elements which we have the freedom to choose, and really celebrating the fruits of the land is one which I think is the best form of celebration there is. Phil Haughton
Friday 13th July 2007 How Jon Bon Jovi saved the planet. Last weekend could prove to be a historic moment in history. Two billion people apparently tuned in to watch the biggest names in the world of music shake their collective stuff in the name of Gaia. A lot has been written about the event, and a lot of commentators mentioned that it seemed to them that most of the revellers showed little or no interest in the environmental issues being conveyed during the events, but a lot of attention on the modern day eco-warriors Madonna and Jon Bon Jovi. So whilst reading the broadsheets on Monday, it would have been quite understandable to feel cynical about it all, especially when you have celebrities telling ordinary folk to buy more energy efficient light bulbs when they're getting on their private jets to fly back to Hollywood. But when I said it could be a historic point in history I was serious. Up until very recently, environmentalism, seemingly, was the domain of luddites and hippies, two labels which have never had a positive stigma in the mainstream public. Ecology wasn't cool. In fact it wasn't even understood. So when I heard that Shakira et al were pleading with the world to start looking after our only home I had mixed feelings at first. But the more I thought about it, the more I believed it to be a hugely positive step. Of course I don't believe that what was talked about at Live Earth will be radical enough to make a big difference at this stage. And very few will change their way of life drastically this week. But seeds were planted on Saturday, and the power of a seed is not to be underestimated. A forest can grow from the germination of one seed, both metaphorically and literally. These seeds won't germinate right away. But if we keep watering them everyday, make sure the get ample amounts of sunshine, and fertilise using green manures, then each one of those seeds will turn into a mighty tree, and boy do we need mighty trees right now. If we are going to do this, if we are going to turn this around like I believe we can, it's going to have to involve everyone - pop stars, luddites, Christians, Muslims, politicians and even the fans of the Pussycat Dolls, which I'm reliably told are all the rage these days. God I must be getting old. So let's embrace it and encourage every single person who wants to make a difference, regardless how big or small it is. Mark Boyle
Friday 6th July 2007 Hope… Apparently it has all been decided by Mother Nature; we’re doomed. Reports say we have already passed the tipping point, the rainforests are dry, the ice-caps are melting, and more importantly, Lampeter is under water. And so now all we can do is to plant a few trees and make sure we boil only the amount of water we need to make a cuppa, so when we go, we go with our consciences bleached nicely white. Here’s my advice for the week - start turning off the TV at six o’clock and stop buying the daily newspaper. This isn’t me talking about energy saving measures to halt our seemingly imminent road to destruction, although that’s a nice benefit. I’m talking about halting the flow of despair and negativity which you get exposed to in any given day. It’s bad enough knowing the damage we, as humans have caused over the last one hundred years, but feeling like there’s nothing we can do about it is infinitely more damaging. The current situation brings me back to my early teens, when I decided I was going to stop using my favourite deodorant because it was causing kids to get skin cancer in Australia. My mum then decided she didn’t really need hairspray anymore and dad decided to rest up instead of spraying Deep Heat on his aching muscles. None of us liked it at first, but we got on with it and even the government made some very important changes. The problem was that there was a hole in the ozone layer, and scientists had just realised that CFCs were causing the problem. Which was funny, I remember thinking those things can’t be good for the air a long time before that, and I was only a 12 year old boy! But in the subsequent years lots of stuff came out in the news saying the damage was irreparable. So for a while we believed it, and hence bought lots of sunscreen. But after the Montreal protocol we realised that actually this wasn’t a done deal. It appeared that we could not only halt the deterioration, we could actually reverse it. And we have. It’s healing has been slower than some expected, but a lot of that is down to the natural cycles of the sun. It’ll be 40 or 50 years before it completely returns, but when Mother Nature made time she was very generous. So where does that leave us? I agree that our current situation is a lot more drastic. But all that means is that its solution just needs to be a lot more radical. Instead of giving up our collective deodorant, we’ve got to stop buying salad packs from China. Instead of giving up hairspray, we’ve got to get on our bicycles. Instead of shopping in Tesco’s, we need to resume shopping in our independent shops and farm shops. Yes it is going to be a bigger change, but if we embrace it we will not only stand a damn good chance of making our planet habitable, we will actually become more enriched human beings. For me there are three lessons here; One, we probably shouldn’t listen to scientists. Two, we probably stop reading the newspaper or at most taking it with a cup of salt. And three, never, and I repeat never, feel that it’s too late. Nothing ever positive came out of pessimism, and nothing negative ever came from optimism. There is always hope. Mark Boyle
Friday 28th June 2007 It's all very simple. Or is it? No of course not, life and the universe are anything but simple. There is however in a very simplistic way with good reason to trust cause and effect. I am talking Global warming here and how our actions impact on it. If I get on a plane it has no tangible impact on the environment, or global warming today, but we all know it does make a difference to the future. Watching the flooding around the country was a reminder of cause and effect. If we are to make big enough changes to our behaviour on this planet to make it habitable in the future then we must surely know this means acting responsibly and doing everything in our power not just our convenience to avoid passive murder. It is fact that thousands of people are dying now due to global warming, heat waves, floods, drought etc. In the last week at least three people in the UK lost their lives in floods. If I know that flying on an Aeroplane has a big impact on the future climate and I fly anyway I am effectively indulging my convenience or desire at the potential cost of other peoples lives. Of course flying is only one act. Much of the way the world is organised does not exactly support people or the environment but there is much that does put people and the environment at the top of its agenda. I feel it is our absolute duty as caretakers of the planet to seek as many of the positives as possible and to recede the negatives to a minimum. If there were no aeroplanes we would not worry, we would simply organise ourselves differently and have different expectations of travel. Or debate. Let’s hear what you think about all this!
Update from Barley Wood Walled Garden at Wrington… Wet, Windy, Muddy, Sunny and Weedy! That’s it really. Well there is actually a lot of lovely food growing in the gardens. The Tomatoes are just ripening and the Courgettes are picking up pace of growth. The Spinach and Chard are abundant now, the salads are wonderful, and onions; red and yellow are still green and great way to use them over the summer. I put all my tops in a soup with some bacon rind, a bay leaf and some lentils. Soft fruit is abundant. There are red and black currents galore. The berries are doing fine but our strawberries are finished. Plums will be next month along with beans and squashes. Phil Haughton, Director
Friday 22nd June 2007 The C-Change Trust In the last few weeks some of you may have noticed the new banners and information leaflets in the shop, carrying the C-Change trust logo. The C-Change trust is a relatively new charity dedicated to tackling the issues around climate change and carbon consumption. We at the Better Food Company have decided to promote and support the C-Change trust by raising awareness about who they are, what they do and why, and by sponsoring them and collecting donations for them through our tills. You may be aware of the term ‘carbon offsetting’ whereby companies or individuals undertake to “offset” their carbon footprint by working with/donating to carbon offsetting companies who invest in environmental projects (such as tree planting) in a bid to describe themselves as “carbon Neutral”. This term ‘carbon neutral’ is very misleading and as far as I am concerned a marketing term or “green washing” undertaken by companies to give themselves green credentials. This does nothing to tackle the real problem, which is the amount of energy (or carbon) we as individuals or businesses actually consume or require. Unless we seriously start to address this issue, and as a society consume less, then it doesn’t matter how many trees we plant, the point is to reduce our energy consumption, both individually and as a society. The only answer is to consume less, fly less, use less electricity, drive less, shop locally, build sustainable local communities, use renewable sources of energy, share with friends and family and take a radical look at the way we function as a society. What makes the C-Change trust different from other carbon offsetting companies is a completely fresh approach. Firstly their mission statement is about “carbon acknowledgment” and not about “carbon offsetting” or “carbon neutrality”. The C-Change trust works with businesses and individuals to “acknowledge” their carbon foot print, and whilst they do run offsetting initiatives, what they really work towards is getting businesses and individuals to reduce their carbon/energy requirements. The acknowledgment is the first part of the process, but what they really do well is educate. The C-Change trust is dedicated to running an education program in schools, to raise awareness about climate change and reducing energy consumption, as well as supporting renewable energy projects, such as planting broad leafed native woodlands in the UK (incidentally most carbon offsetting companies invest in oversees projects). They are truly a local company, their headquarters are based just around the corner from the St. Werburghs shop, and they are keen to support local projects. You can help us support the C-Change trust by choosing to make a donation at the tills of 20p/50p/£1.00 or any unspecified amount of your choice, by taking one of their ‘sow what’ cards and planting some wild flowers, and then by visiting their website and finding out more about what they do and why, where you can also calculate your own carbon foot print, and if you are really keen to help, they urgently need volunteers to help them with various projects. I hope you will join me in giving them your support. Melanie Taylor Retail Manager
Friday 15th June 2007 Paper accepts all ink. The one thing big corporations are really good at is planning. In board rooms across the planet in January 2007, executives would have been talking about the increasing media attention given to climate change and the G8 summit which took place last week, and what they could do to maximise sales from it all. The one thing big corporations are really bad at, is doing what they say they do. They call it good marketing, environmental practitioners call it green-washing. For anyone who hasn’t heard the phrase before, it means promoting yourself as the greenest thing since un-sliced organic bread, whilst in the meantime having an extremely negative impact on the planet and its people in the course of their normal business. The winner of my new award ‘Green-washer of the Month’ for May was Shell, who beat of lots of pre-G8 competition for the gong. For those of you fortunate enough not to have seen it, the advert depicted the outline of factories with hippy-styled flowers flying out of the chimneys, under the heading “Don’t throw it away. There is no away”, whilst then proceeding to talk about re-using everything and, astonishingly, saying how the carbon they produce can be used by greenhouses. My jaw dropped. I thought if this is comedy, then I take my hat of to them. If it’s serious, this is an extremely dangerous advert, as it gives the public a very false sense of doing the right thing, and that as long as they buy Shell oil everything will be OK. Thirteen years ago Ken Saro Wiwa and eight other peaceful protestors were executed for campaigning against the devastation that was being inflicted upon the Niger Delta and their homeland by Shell amongst others, including Chevron. They all eventually moved out, but were obviously not happy about it. Two years later the Nigerian Government, under financial pressure, sent a strong message to the world by executing them. The extent of Shell’s role in this is unsure, but as we know, all major oil companies have a big influence on most of the governments of the world. You don’t have to look any further than Iraq to see that. Last year, in Ireland, the police, in huge numbers, were extremely heavy handed in dealing with peaceful protestors who were trying to stop Shell causing destruction to part of the west coast of Ireland. The state weren’t going to do all this for free – you can be sure large payments were made for the services. But I think that explains it all. It doesn’t matter that they are in part responsible for wars, or that they wreak havoc on the landscape of indigenous societies in countries out of the reach of most of the media. As long as they recycle the paper in their offices and plant a few trees somewhere everyone can see, then all will be fine. However, this is not a campaign against Shell. This is an alert to people who believe that just because something appears in an advert, it must be true. I counted eight real examples of greenwash last week, and I don’t even read the newspapers, I just happened to see them lying open on tables in our café. But paper accepts all ink. If you look at all the companies who are claiming to be the earth stewards of tomorrow, they are exactly the companies who are causing the destruction in the first place. If you don’t destroy, there’s no need to reconstruct. At this point in history, green-washing is as dangerous as throwing toxic waste into the ocean or dropping bombs in middle-eastern countries. Why, because it fools people into thinking they can carry on as they are as they are doing the right thing, while in reality nothing has changed and that they are in fact, still contributing to an unjust, unsustainable world. Spread the word, stop listening to the green-wash and start listening to your hearts. It’s not about off-setting your carbon, it’s about undertaking the right livelihood so that you don’t create so much in the first place. Mark ‘The Ranter’ Boyle!
Wednesday 13th June 2007 Let’s take the power back Its that time of year again, when a bunch of people I personally wouldn’t trust to baby-sit my nephew get in a conference room together, call it the G8 summit and procrastinate about cutting their respective huge contributions to climate change amongst other things. Its not that I don’t welcome the debate and the fact it is now on the mainstream agenda. Its just experience tells me it’s, at best, motivated by fear that mama nature may actually strike back and hurt the speculative foundations of our economy, and at worse, blatant green-washing. And so it makes me think – why are we expecting these people to be the panacea to the world’s environmental problems. They’re motivated in the most by profits, the economy and personal political gain. And they got us in this mess in the first place. So I wouldn’t hang around waiting for them to get us out of it. What these people decide in the coming days will affect the planet; there is no doubt about that. But to what extent depends on us, and how much we actually regard what they are saying. They’ll decide macro-economic matters, change policy on a certain number of things and set targets for CO2 emissions that they will then pass down to council level. And then inevitably not meet them. But what they can’t decide are the following: The fact that we will choose to eat organic food over non-organic food. That we decide to eat British produce over imported food. That we take the train instead of one of the cheap fare airlines. That we buy our shoes from a local shoemaker instead of the high street. That we pay a bit extra for a local carpenter to make our furniture instead of a Swedish multinational. That we buy our food from local independent traders and farmers and not the supermarkets chains. That we walk or cycle instead of driving at least two days a week. That we turn our thermostats down in winter. That we stop buying the products of companies who put profit over the environment and community. That we drink water over some hormone disrupting soft drink. The important decisions will not be decided in Germany in the coming days. They will be made in the hearts and minds of everyone of us in the general public, every time we decide to consume or not consume, to shop ethically or unethically. We don’t have to listen to them, but they have to listen to us. The Ranter!
Friday 7th June 2007 The farmer comes to the Market… I remember the first year the supermarket opened and we had our first season in the gardens. I would arrive at the shop, van brimming with boxes of freshly picked vegetables. I used to plonk it on a pallet in the middle of the floor, no packs, no frills just abundance and vitality. For me the 5am start was worth it just to see our customer’s faces. Well at the gardens we are picking at 5am or 6am in the morning to bring you that abundance and freshness. This weekend why not try: Red Duke of York Potatoes: they are fantastic and are dug daily for the shop. Cos Lettuces: We have Lettuces galore and my favorite at the moment are the Cos Lettuces; huge, crisp and tasty. Bunched baby beetroot: Use the tops and then roast or boil the root. Hot or cold they are sweet and delicious. Fresh Garlic: This is the stuff we should all be using several times a week. Just treat them like onions. Put them in with toms to roast with a bit of rosemary, chop them finely into green salads and then add a bit of raw mushroom or use with a dribble of local
honey for a sweet dressing. Broad beans: They are so good in so many ways. In salads, in stir fry’s, in soups, if they get too big just puree them and make a dip with some of fresh garlic, lemon and olive oil. To all these put in some herbs. I will be bringing in our usual selection of free herbs from the gardens that you can help yourselves to … Mint, Apple mint, Rosemary, Purple sage, and Chives. FlowersIt’s the weekend and that is when most flowers are sold around the country. As you walk into the shop you will notice lots of bunched garden flowers. We are doing loads this year as a way of trying to reduce the carbon usage of most flowers you buy. While I am on the flower trail, I will just say that the gardens are at their most stunning just now and well worth a visit. Why not come and visit us…after you have taken your fill of the gardens you can enjoy a lunch or indeed dinner on a Friday or Saturday evening. It is proving very popular to arrive at 7pm and walk around the gardens which are free after 6pm and then relax with a drink on the terrace followed by diner in the orangey. TELL ME, WHAT COULD BE MORE PERFECT? Phil Haughton (MD)
Friday 1st June 2007 Garden news from Phil Be an optimist! They say that farmers are always pessimistic. As a new comer to growing again I admit that it’s hard to be optimistic when what you see is endless hurdles and potential crop damage. It is hard to over estimate the problems so in order to make light of it try this: Monday Plant 5000 beetroot, 2000 lettuce and 600 fennel plants… Monday night; rabbits munch, munch and munch… Tuesday 5am: The pigeons breakfast on lettuce and fennel! Tuesday day plant 2000 lovely bean plants out. Tuesday night rabbits eat 20% of leaf tops. Wednesday It rains hard. Thursday The sun is shining. I walk about and notice 60% of all plants have aphid infestation, 70% of the beet spinach and beetroot is trying to bolt and go to seed and some of the beetroot and chard has an infection or fungus. What is this all about? I am afraid it is part nature and in part a field that is not yet in balance. It is being affected by past use of chemicals and does not have the levels of predators needed to create a natural balance. The hot weather in April caused much of the bolting in the beet family. What can we do?
The best thing of all is to arrive at 5am yourself when all the rabbits and pigeons hurry off and you’re left with the beauty of rows of vegetables, views of the Mendips and the birds singing. Peace and optimism returns.
Friday 24th May 2007 Barley Wood Walled Garden news and a view The gardens are starting to produce some lovely fresh foods. We are very proud that this week we picked our first cucumbers. You can expect more and more garden produce in the boxes and the shop from now on. Despite too many pests like rabbits, deer, mice, flee beetles, aphids, and many more there is some left for all of us. Asparagus, lettuce, salads, cues, leaf beet, bunched beetroot, true spinach, chard, strawberries are all ready or nearly, with lots of others to follow. To add to this we now have some beautiful flowers to brighten your homes. We call these Lizzy's flowers because she has lovingly sowed, grown and weeded, and now picks and bunches them. All this is great, and it's also really important. Producing good food on a small scale is what peasant farmers have done for centuries. Part of what makes it so good is that it has soul in a way that mass produced food, organic or otherwise, just never has. It's sometimes hard to keep this in mind when faced with so much cheaper food. When I started an organic shop in 1984 it felt like organic was great as long as we remembered it came from farms and not from supermarkets. Now organic is no longer enough. The world is demanding that we rapidly move towards a sustainable way of living and mass produced organic food is no better than building an energy efficient house except with loads of cement. Making the links in our lives is the new challenge. I play mind games with myself to see how long I can make a thread of links before I loose the original point. It's a bit like soil, plant, animal, Man, but always remembering that the simple circle is integrally linked to a galaxy of circles. Cause and effect are a great part of the game. What if I buy that t-shirt? What company owns the label? Who owns that company? Where is the cotton grown? Who grew it, harvested it, bleached it, dyed it, and wove it? The questions go on and on. And in each one of these parts is a story with thousands of other stories. The big question is this - 'Are they stories of happy fulfilled lives, or drudgery and resignation'? Is the soil it was grown in full of life and natural balance, or is it always in need of its next fix of chemicals to grow the cotton, to keep the owners unhappily rich? And on, and on. Some say it's easy to get stuck and never be able to do anything. Ok it has its moments of frustration, but who ever said that trying to fix a patient who is close to terminally ill (The Planet) was going to be easy. What I am sure we can all agree is that when you embark on the journey its rewards are great as well. Celebrate life with great food and happy stories. The Garden Cafe/ RestaurantThe cafe is going really well and the kitchen is excited by the new season produce. Our New Manager Joe is doing some staff training, including getting Daisy who runs her own coffee business to train us all to make the best coffee. The new Bistro nights are proving very popular on Friday and Saturday giving our chefs a chance to move the lunch menu up a notch but still with the relaxed informal air about the place it's worth a visit. Phil Haughton,Director
Friday 18th May 2007 Slow Food Nation I am often intrigued by the amount of time it takes for different types of knowledge to infiltrate modern western culture. It would seem that anything relating to technology and mislabelled ‘science’ spreads like a spark through dry leaves in our gadget and drug filled society, where not knowing how to download music means excommunication from the Church of Consumerism. However, anything relating to knowledge that we need in order to be healthy, both as individuals and as a society, seems to take decades to filter through to the masses. Whether this difference is due to a peculiar aspect of the modern human mind or because of the weight of big industry’s marketing budget, or both, is unclear. Or is it just because we have a now a greater kinship with machines than the soil? This whole issue went through my mind after watching a film called ‘Fast Food Nation in the Watershed during the week, a movie based around the results of a book of the same title by Eric Schlosser. It highlights the effects of the modern food industry on almost every aspect of our society, all the way from its environmental impact, to the abuse of animals, to the fact that drugs are a now a reality for its workers as a form of escapism, brought on by the terrible conditions they have to endure. So we talked afterwards about how long we thought the message from this piece of work would take to be, not only understood, but acted upon, by the masses of our population. It worried us. It wasn’t until the mid-nineties that the nutritional benefits of different types of food began to permeate western society, and even now there is still some very poor information out there. The effects of the industry on the environment have taken even longer, and it’s really only since last Christmas that it has had an effect outside of green circles. So how much longer do we have to wait before we wake up to the realisation that the pace at which we produce our food has repercussions on almost every aspect of the daily lives of every species on the planet. Slower food is the answer. We look at the world today and see many problems, and it all looks so complex that we feel disempowered to do anything about it. But it’s so much simpler than we think – food is at the heart of most of the issues, and if we could manage to reconnect humans with the soil and to start cooking fresh organic local produce every day, most of the issues above would simply evaporate in a matter of years. But it does come back to that question - why is it we know more about computers today than we do about the thing that sustains us and keeps us healthy? For me, this is a question that eats at the very core of the way we educate our children. Lets become a slow food nation. Feedback is always welcome, some of which we may start posting on this web-site in order to start some debate over the important issues of our time. Mark Boyle
Friday 11th May 2007 Bio fuels - Our saviour or a new way of maintaining an old problem? Environmentalists and oil companies rarely see to eye to eye - how could they when the former battles to sustain the worlds resources without any desire for personal gain, whilst the latter does exactly the opposite. But with a new UN report coming out on the whole issue of bio-fuels, we may have finally found a subject that both are starting to agree ever-so-slightly on, although both are still polarised on the reasons. These renewable fuels have been seen as a cleaner, greener and more sustainable alternative to crude oil over the last 10 years. And in theory it is. The problem arises when, as outlined in this new report, forests are inevitably flattened in order to make way for the plantations of crop which will be grown to feed our need for easy and relatively cheap fuels. Add to this the further pressure on the world's water supplies that this would entail and bio-fuel becomes less and less bio and more and more just fuel. So oil companies don't like them because they get can't get rich of them, and environmentalists are swaying because of the knock-on effects on the rest of the eco-system. So if whatever reason we don't believe that bio-fuels are a sustainable long-term holistic solution, what next? At the Better Food Company we are saying what we've been saying all along - Go Local. Instead of finding an alternative source of fuel to satisfy our addiction to cheap energy, why not just stop using so much energy. Let's stop buying our milk from France whilst they import almost the same amount from us. Let's stop flying food from China whilst farmers in the UK go out of business. Let's stop getting veggie boxes that are transported around the UK in arctic trucks from national companies (or even worse multi-national companies) whilst local box schemes are freely available. Let's buy local and buy in season. Let's remember where our food comes from. The answer to the world's future energy problems is not how to we replace oil. Its how do we use less? And maybe one day none. Local food for thought. Mark Boyle (General Manager)
Friday 27th April 2007 Transition City Bristol and the ‘Talks for Life 2007’ May Day was historically a pre-Christian pagan festival; today it has become a celebration of the labour and socialist movements and for those who believe they are working towards a better world. What better day then to kick-off our amazing line-up of events called the ‘Talks for Life’, which in themselves are designed to help us all make more informed decisions and start positive micro revolutions in our own lives. The first of these is on ‘Transition City Bristol’ at the Trinity Centre on the 1st May at 7.00pm. For those of you who are totally unaware of the transition town’s concept, the following is a very brief insight: We are reaching a point in history where our use of oil is a lot higher than the rate at which we are finding new sources. This point is called Peak Oil, and it’s when the price of oil will rapidly increase. Not only that, but even conservative government figures say we have only 30 years of oil left at all, whilst more realistic figures state 15-20 years. This leaves us with a problem – our whole society is currently run on oil. Just think about it – the pesticides on 95% of the nation’s food, the fuel used to get it transported around the world, the plastic it’s wrapped in. The diesel that powers our cars and the machines that construct our buildings and makes all the things we seem to like buying. Your computer and keyboard, TV, and pretty much everything we own has been transported to us by oil. You may say there may be alternatives in the future, but nothing as safe gives anywhere near as much energy at such an extraordinarily cheap price. Oil is to global economy what a mother is to a new born child. So what is going to happen when it all runs out? There are two routes we can go down. The first is where it all suddenly comes as a shock to us, we’ve no localised food systems and lots and lots of people die. We don’t like that one. The second one is where today (or even Tuesday 1st May!) we decide that we are going to make the transition to a world without oil, so when the inevitable does happen, we don’t even know it’s gone. We’ve got about 15 years to break our addiction to oil, and for most of us it’ll probably take that long. Not everything has to be done today – it’s about getting rid of it piece by piece so that we set up systems that will be functioning long before they are a life and death situation. This is the option we think is best. And even if we do find a bit more oil, would it not be desirable anyway to phase it out and cut our C02 emissions and reduce our overall environmental impact anyway! Tickets are selling fast, so if you are interested in the talk drop us a line and we can reserve one for you. The talk is headlined by founder Rob Hopkins, and with speeches from Patrick Holden of the Soil Association and Sarah Pugh of Bristol Permaculture Group. The talks will then continue every Thursday afterwards for the next 3 months. If you haven’t already received an electronic poster let us know and I’ll get it sent out to you. It’s a terrific line-up, lots of great names and there is something in there of great interest to almost anyone we reckon! Hope to see you at some of the talks.Lots of love, Mark Boyle
Friday 20th April 2007 Blurring the lines between Soil and Plate Recently I have had the privilege of spending the spring splitting my time between working in the gardens and in the café kitchen cooking or serving. The spring is a busy time in the Barley Walled Gardens, weeding and preparing beds, sowing, planting and sadly lots of watering due to our April drought. The Café has been very busy with Mothers day, Easter and sunshine making it a wonderful place to visit. What struck me about my work was the blurring of the lines between the soil and the plate. Since the Second World War we have done so much to modernise our life and food. Words like CONVENIENCE and SUPERMARKET became commonly used as good and inspirational life-style CHOICES. These words in capitals are the very things that have served to separate us from our food source, our food culture, and our food communities. Whatever Tesco's may say about thinking similarly to Jonathan Porrit (Article in Observer I think and also Channel 4 Program re consumerism) about the need to move away from consumerism, they are empty sentiments because they are all about SUPERMARKET, CONVENIENCE & CHOICE. So, looking to ourselves and our choices we can make more and more choices to get closer to our food source and hence start blurring the lines between the soil and the plate. Here is a little list of things that I feel make a difference.
There are many ways I would recommend to anyone to blur their lines between the soil and the plates, including the following:
By the way it is a great honour and a privilege to be working on the land producing food for our boxes, our shop and our cafes. This week we have planted out 7,000 plants and sown 3,000 more modules. The Tomatoes are doing well in the big poly tunnel, the pots are up and heaped up, the Asparagus is doing great, and the weeds are under control largely due to the dry weather. When it rains they will come in force. Help will be needed if you can. Cheers to all of you Phil
Friday 13th April 2007 If Wilberforce was 200 years younger Several weeks ago, I went down to the Walled Garden at Barley Wood to see our new field. I took the bus to Congresbury, and then followed the footpath that meanders along the River Yeo. The path passes through the yard of All Saints, Wrington and I popped in to the church to have a look. On the wall opposite the door there is a white marble memorial. The memorial, to prominent abolitionist Hannah More, caught my attention not least because the plaque mentioned that she had been resident for a time at Barley Wood. Bristol, London, Glasgow, Liverpool all enjoyed the spoils of the slave trade. When William Wilberforce first stood up in Parliament and called for the abolition of slavery he was barely taken seriously. To his peers, it seemed that Wilberforce was intent on bringing about the financial ruin of the country. Indeed, many of Wilberforce's fellow MPs benefited directly from the proceeds of the slave trade. However, this did not sway Wilberforce and year after year, supported by activists like More, he brought Abolitionist bills before the House only to be repeatedly defeated. Wilberforce envisioned a better world, a world without slavery, and did everything in his power to make that world happen. This year we mark the anniversary of his eventual victory; we celebrate the two-hundredth anniversary of the Parliamentary Act that made it illegal to transport slaves by sea wherever the British Navy could enforce its authority. For me, there are distinct parallels between the struggle that More and Wilberforce were engaged in and the battle that we now face. As we strive to make trade fair, to kick our oil habit and bring wholesome food to our tables, we battle against vested interest, against greed and against the inhumanity of the modern-day slavery on which our current economic boom is based. Some governments even continue to argue that to combat climate change in a meaningful way is to commit economic suicide. Many corporations argue the necessity of the status quo. To me this just shows an incredible lack of imagination. We have created the system that we as a global community now labour under; with vision we have the power to change it. There is no credible argument for continuing to pursue short-term economic interests at the cost of people and planet. This year, as we observe Abolition 200, we not only celebrate the work of Wilberforce, More and other abolitionists but we also learn an important lesson about how truth, justice and vision can eventually overturn even the most entrenched of interests. …what do you think he would do? Chris Adams
Monday 9th April 2007 What next for Whole Foods Market? Here at the Better Food Company we historically haven’t had much time for the big Supermarkets, mainly because of the complete lack of ethics involved in the way they do business. Because of this we’re often asked about our opinion on the expansion of what was once a little vegetarian ‘natural’ food company called Safer-way, now the juggernaut of the ‘health food’ industry that is Whole Foods Market. For those of you who have never heard of them, Whole Foods are a big American multinational company who have recently entered the UK under the guise of Fresh & Wild. Started many moons ago as a solution to the American supermarket Safeway, Safer-way couldn’t have had stronger principles. And because of this they became quite successful. I’m not sure anyone back then could have imagined how different it would all become though. They now have stores to match Tesco’s worst, and stock food from the four corners of the world, a claim which is only surprising in the fact that the world is actually round. And they recently just bought out the US’s other big health food chain, Wild Oats, giving them as much as is possible of a monopoly in the US market. So when asked what we think of them and the whole concept of the juxtaposition that is a huge ethical multinational company, we’re a bit stuck. Yes it’s better than a Wal-Mart (ASDA in British terms). But only in degrees. The food is better, though a lot of it is not organic or local. But its size is now making it into the Wal-Mart of the ‘natural’ food industry, and hence killing off the independent local traders in the process, whilst driving down prices for farmers in pretty much a similar fashion to the mainstream guys. This we unequivocally state is not healthy, for communities, farmers or the environment. As I stated earlier they now have entered the UK market through Fresh & Wild, and you may have spotted their logos and ‘Core Values’ all over their store in Clifton. And with the logo came the conventionally grown produce and move towards non-local and non-organic. This is what I’m worried about. I foresee that over the next 10 years Whole Foods Market will proliferate at the rate it has it the US, and not only kill of some of the oldest and most traditional independent organic and health food stores in the UK, but also add to the increased Americanisation of British culture, something equally as scary. So I think instead of asking us what do you think, the British public need to make up its mind what it wants. The choice is simple. Big and superficial or small and truly wholesome? As Fritz Schumacher once stated, “Small is beautiful.” What will the British public state? Let me know what you think….Mark Boyle (General Manager)
Monday 2nd April 2007 Update on Billboard Campaign A couple of points here - Firstly the landowners have expressed that they have always supported the removal of the boards but have not had a way of doing it. Together with the campaign it may be possible to discover how it could be done and so they are happy to join the community in this endeavour. Secondly, the money received from the billboards is used to help finance a project which benefits the community in many ways. So it is essential that the way forward is to continue to work towards removing the billboards in a way which doesn't impact on the community project in question. In order to achieve this, we are in the process of organising a meeting of people in St Werburghs who want to get involved. We already have 600 names on petition and looking for 800+, so keep them coming. Anyone interested in coming along to the meeting, email Mark at markboyle69@hotmail.com - We would also like to thank everyone for the overwhelming support so far. Let’s make St Werburghs the first 'Billboard Free Community' and be a shining light to the rest of the country. Mark, General Manager
Monday 2nd April 2007 GM - back in the news The public debates one of the biggest issues facing the planet today – GM – and unanimously says NO. So the hype dies down and hence leaves the news. Is it just me or is it then fair to assume that the government have listened and have decided not to play god? Obviously not! I’m not sure if any of you seen a programme during the week on the genetic modification of salmon for industrial farming purposes. Transgenics, generally known as recombinant DNA technology is the ability to combine DNA molecules from different sources into one molecule in a test tube. A fairly new and innovative type of molecular study, used in part to study the effects of certain transfusions and blood born viruses. Apparently, by using a certain strand of D.N.A from another species of fish, the fish farm is able to produce salmon that (within the first year of its life) grow to up to 4 times the size. The reason for this is because salmon, as a species of fish tend to breed and survive in warm water, and therefore only tend to grow a certain amount in the first year of their life. The gene that these "super salmon" have been injected with is from a cold water fish, thus enabling the salmon to grow larger in warm water, as their new genetic disposition gives them an advantage over non-genetically farmed salmon. Because of this process, the new "super salmon" are also rendered sterile, so therefore cannot do something that is integral to the traditional salmon’s lifestyle. I think this is absolutely absurd, as we are creating these GM monstrosities purely to satisfy out own needs. The reason this particular farmer gave for this development was that his new breed of salmon would enable us to be supplied with the fish well after the natural stocks would have run out. The question must be asked - would it not be better to just stop our insane fishing practices instead of playing around with ecology and life? So it seems the best way to way to protest against GM is with your pocket. We recommend not giving your money towards any product contains genetically modified ingredients, or even giving it companies who engage in such activities. Or maybe GM is the key to all our problems. Why don't we genetically modify humans too so that well before we have exhausted all our fossil fuels, chopped down the Amazon, and blown half the world apart with nuclear bombs, we can be injected with genes from a bird and fly to the moon. But we all know what happened to Icarus when he tried to play god. If you are interested in a debate on organically farmed fish, come along to one of our ‘Talks for Life’ on Thursday 24th May 7.30pm title “The Great Organically Farmed Fish Debate”, with Tony Wardle of Viva! And Tony Free of Purely Organic Trout Company outlining their contrasting perspectives. Tickets available through The Better Food Company or Seven Generations. Theresa Adebiyi
8th March 2007 The Role of Supermarkets in Fair-trade and Organics For years, the fair-trade and organic movements had been solely in the realm of independent health stores and organic retailers. Not any more. Both movements are no longer the strivings of idealists; they are now niche markets for the supermarket chains. Here at the Better Food Company we are in two minds about all of this. Of course we congratulate everyone who makes any movement into doing things a bit more ethically. Both our planet and its people need every little gain it can get right now. But when the supermarkets run a big campaign about fairtrade, forgive us for being sceptical. A lot of the time what these companies are doing is what is known as ‘greenwashing’- a PR attempt by big organisations to make themselves look like they are the most ethical thing since sliced fair-trade organic bread! Take Sainsbury’s fair-trade promotions for example. Over the last week they’ve been shouting about all their fairtrade stuff. This would be great if it weren’t for the fact that behind the scenes they have been doing something completely different. I’m sure as part of their promotions they didn’t advertise the fact that they have just started importing cheaper organic lamb, which undercuts British farmers. I bet not. This means the market price for organic UK lamb has dropped to below what English farmers need to make a fair living. This is free-trade (not fair-trade) in full flow. Likewise, is going into a small town and opening a new shop with abnormally low prices, whereby killing off the smaller retailers and then raising the prices also deemed fair-trade? And yet they’ll be the first to sing about the fact that they’ve got fair-trade mangos from Tobago. With organics it is no different. For various reasons, supermarkets will sell all of their organic produce in plastic bags. It helps keep them fresh when they are being flown over from China 3 weeks earlier than they should be, and also prevents the produce from going dead whilst being transported from their hubs in London around the UK with their just-in-time systems. OK, so technically they can still call some of these products organic, but is this what we mean when we say organic? For us, certainly not and for the Soil Association it would seem this is also not the case – at the annual Soil Association conference in Cardiff, they very bravely spoke about the prospects of not certifying anything that gets air freighted. We also believe that if a company is claiming to be moving towards fair-trade, it should be a policy for all of their products and not just on a few lines they have selected which will give them a nice bit of public relations and greenwashing. If I felt that the big supermarket chains were truly trying to convert to a way of dealing with suppliers that was a lot fairer and organic, I would be the first to congratulate them. But I don’t believe it is the case for a second. So it’s up to us as the market to decide whether we want to buy fairly traded organic produce from people who do it because the believe in it, or from a company who dabble in it because it makes a good TV advert!
Let me know what you think…marketing@betterfood.co.uk.
5th March 2007 A Fair price for both UK and international farmers I remember a conversation I had with a certain politician a number of years ago, when I was trying to convince him that Organic food should just be labelled as normal, and products grown using pesticides and fungicides should be labelled “Non-organic - produced using pesticides and artificial fertilisers”. Optimistic, sure, but I love a challenge. However the point was serious – the current labelling system makes organic food seem like some sort of luxury good, and non-organic as the norm. Good for Monsanto, bad for the general public. And so with Fair-trade fortnight coming up, my mind wandered back to that conversation and I had a sudden realisation - if products aren’t fairly traded, logic would assume they must be unfairly traded. Which made me think – should such products be labelled stating “The farmer who produced these goods has not received a fair price”. Speaking in jest I may be, but there is again a serious point. That’s what I love about events such as fair-trade fortnight; it makes me think about what I buy and from whom I buy it. But then I looked at the whole fair-trade movement with eyes wide open and was overwhelmed by the fact that it is targeted completely at farmers from foreign countries and that a lot of it isn’t organic either. Not a negative criticism of it at all as we’re big supporters of the movement, but it is food for thought regarding the way forward it needs to take. A great start, so let’s build on it. I believe the time has come for a fair-trade symbol, which goes a few miles less, and the following is my reasoning:
25th February 2007 ‘The Supermarket that’s Killing Communities’ Another week, another mainstream media damning the actions of the UK’s biggest corporations. If some of you didn’t see it, this week it was Channel 4’s Dispatches programme titled “The supermarket that’s eating Britain”, it’s aim being to highlight the appalling practices of Britain’s largest supermarket, Tesco’s. Firstly, yes they are a big corporation and none of us are naïve enough to think that making as much profit as possible isn’t their number one goal. However, they now have over 2,000 stores across almost every medium sized town in the country with over £15 million customers a week (1 out of 3 adults). Their power is now therefore unnaturally high (they are twice the size of their nearest competitor, who is also huge by the way!) and what they are doing with it is nothing short of disgraceful. There just doesn’t seem to be an altruistic shelf in the entire corporation. The following are the tip of the accusatory iceberg which the titanic Tesco ran into during the week:
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