A previous incarnation of the Better Food Company was started by Managing Director Phil Haughton in the late 1980s, like all good businesses, at home on the kitchen table. He'd touched a nerve in the public consciousness and within a few years his home delivery service had outgrown three premises.

A huge upheaval and a calculated risk saw BFC change tack and open as the retail outfit we know today. The last few years have been spent consolidating BFC's various activities, and, of course, looking to the future. Phil has never lost sight of his original motivation, and his enthusiasm is infectious. Now that the box scheme, café and extensive shop are up and running, next on the list are plans to open further outlets and to be increasingly radical about sustainable retailing.