Our mission

Local

• We aim to nourish our customers with, as far as possible, excellent locally produced food, putting food back at the centre of community life. 
• We actively seek to support our local farmers and artisans, and by extension the local economy. This is true sustainable living.
• By buying and selling locally, we reduce our dependency on petroleum which is better for food security.

Organic

• We work tirelessly to make organic food more available to all, balancing the needs of the farmer and soil with the needs of our customers.
• We are committed to supporting farming methods that maintain the long-term fertility of soils and preserve wildlife and habitats.
• We strive to highlight the connections between soil health, plant health, animal health and human health.

Ethical

• We aim to provide a one-stop shop that meets all of our customer’s environmental living needs, saving time and energy as well as minimising carbon emissions.
• We aim for transparency in all we do, which means our customers can trust what we do and what we sell.
• We want to be a part of building an ethical world we are proud to pass on to future generations.
• We want to do business in a way where nothing is exploited, one in which we work in harmony with nature and its many people, and not against them.
• We want to prove that being ethical is the best way to survive in this world.