About Us
Phil HaughtonManaging Director and Main Grower
Phil is one of those pioneer sorts that comes along once in a while, passionate about his cause, abounding with energy and committed to making things happen. Phil founded the award-winning Better Food Company in 1992 and remains the company’s Managing Director. He has been living, working and breathing organic food from the age of 14 when he first became a member of the Soil Association. He started his career farming in a community in Scotland before moving to Bristol and working at Windmill Hill City Farm for several years. He now has vast experience spanning over 25 years in growing, retailing, wholesaling and delivering organic food, and is always looking for new ways of spreading the organic word and building a better, more sustainable world.
Amanda Pitt
Retail Manager (St Werburghs)
Amanda has become part of the furniture at BFC. She’s been working in retail for at least 14 years and for BFC for the last 5. She quite literally runs the shop and is passionate about all things green, particularly her garden. Last year she gave a home to the bees that produce the St Werburghs honey we stock, and her most recent interest is mushroomology.
Retail Manager (St Werburghs)
Amanda has become part of the furniture at BFC. She’s been working in retail for at least 14 years and for BFC for the last 5. She quite literally runs the shop and is passionate about all things green, particularly her garden. Last year she gave a home to the bees that produce the St Werburghs honey we stock, and her most recent interest is mushroomology.
Pete GoddenRetail Manager (Clifton)
Pete joined the Better Food Company in October 2010 as the Retail Manager of our brand new Food Hall and Deli in Clifton. He brought with him a wealth of experience having worked in and managed several farm shops in the South West. He’s passionate about promoting healthy and good quality food and in his spare time he enjoys gardening and cooking.
Rob Webb
Assistant Retail Manager (St Werburghs)
Rob joined BFC in 2009 and since then has become an invaluable member of the team. He began working in the fresh produce department and was quickly promoted to the role of Assistant Retail Manager. He’s Amanda’s right arm and as well as a keen eye for detail, Rob loves working with people. He always has time for customers and colleagues alike.
Lucy MartynHealth & Beauty Manager (St Werburghs)
Lucy has worked for BFC in a variety of roles from gardner to finance assistant, but none suit her more than her current position as Health & Beauty Manager. Passionate about health & nutrition, Lucy is a truly radiant presence in store. Her holistic approach and genuine concern to care for the earth as well as the people who inhabit it, find her well placed at BFC.
Dan CrippsHead Chef ( St Werburghs)
Dan is our exuberant man in whites. Always cheerful and with a joke up his sleeve, Dan brings energy and enthusiasm to the kitchen, as well as sunshine to your plate! He’s always keen to share his knowledge and passion for good food with customers and staff alike, putting food back in its rightful place at the centre of community life.
Zoe AustinCafe Manager (St Werburghs)
Zoe has been working in catering and hospitality in Bristol for over 20 years. She joined BFC 3 years ago and since then has become our resident cheese, olive and general deli expert. She works calmly but with passion and not much passes her keen eye! She loves all things foodie and is always about 3 meals ahead in terms of planning and preparation so who could we trust more to ensure our cafe and deli run smoothly?
Paul Sells
Shop supervisor (St Werburghs)
Paul is a sea of calm here at Better Food and quietly keeps the ship afloat when he’s on duty. He joined the team as supervisor in 2008 As well as a dedicated team member, Paul is been busy in his spare time training to be a shiatsu practitioner.
Shop supervisor (St Werburghs)
Paul is a sea of calm here at Better Food and quietly keeps the ship afloat when he’s on duty. He joined the team as supervisor in 2008 As well as a dedicated team member, Paul is been busy in his spare time training to be a shiatsu practitioner.
Sheila Bryant
Shop supervisor (St Werburghs)
Sheila brings a breath of fresh air to the shop floor. With many years retail experience behind her, she joined Better Food as supervisor in 2010 and her energy and enthusiasm has proven infectious.
Shop supervisor (St Werburghs)
Sheila brings a breath of fresh air to the shop floor. With many years retail experience behind her, she joined Better Food as supervisor in 2010 and her energy and enthusiasm has proven infectious.
Katy Mottershead
Senior Administrator
Katy joined Better Food as Office Manager in 2010 and was entrusted with the formidable task of getting us all organised here in the office. It is quite an undertaking and she’s managing to work wonders. With a degree in law and criminology, Katy left behind her career as a legal cashier to follow her dream of supporting the organic food movement. She loves both growing and eating organic food and is currently looking for the ideal home for her, her fiance and her chickens-to-be.
Senior Administrator
Katy joined Better Food as Office Manager in 2010 and was entrusted with the formidable task of getting us all organised here in the office. It is quite an undertaking and she’s managing to work wonders. With a degree in law and criminology, Katy left behind her career as a legal cashier to follow her dream of supporting the organic food movement. She loves both growing and eating organic food and is currently looking for the ideal home for her, her fiance and her chickens-to-be.
Lucy GatwardMarketing Co-ordinator
As marketing roles go, Lucy’s is unconventional, encompassing a wide range of tasks from PR work, to advertising and website management, to sign writing, events organising and newsletter writing. Colleagues once described her style as ‘very Blue Peter’ which sums it up nicely. She’s been with the company for over four years and combines work with fantatical make-and-do sessions with her long suffering children.
